Q & A with our #ChoosyBae & CEO Jessie Zeng

If you’ve been following us on social media (@getchoosy), chances are you’ve seen us throw the word #ChoosyBae around quite a bit.

So what is a Choosy Bae?

Choosy Bae (CHo͞ozē/ bā): A modern day girl boss with a swag that is all her own.

From IT girls to the badass girls who inspire us in our everyday life, our #ChoosyBaes are the reason we do what we do. We figured what better way to celebrate them than by highlighting our favorite boss babes every Wednesday on the blog?!

Our first #ChoosyBae feature is an obvious one. This girl boss is goals af.

Choosy CEO, dog mom & ultimate bae, our fearless leader is not only running her own company at 26 but she also boasts a casual 31k followers on Instagram.

Get to know Jessie with this Q & A xx


What was your inspiration for Choosy?

My inspiration for Choosy came from the idea of creating a brand that empowers women by making high end styles more accessible.

What three words best describe you?

Ambitious, Fiery, & Spunky.

If you could wear only one thing for the rest of your life what would it be?

Easy, a white dress.

What is your favorite thing to do on a day off?

Things are definitely picking up with launch coming up but on the off chance I get some time off, my favorite thing to do is sneak away to a day spa & just relax.

Who is your Style Crush?

Gigi Hadid!

What is your go-to drink on a night out?

My usual go-to drink is a Dirty Martini but Summer’s got me really into Spicy Margaritas.

What is your favorite part of what you do?

Working with people who have a diverse set of experiences & skills! It’s a great feeling to be able to create & experience the synergy within our team.

If you had to live somewhere other than NYC, where would you live?

Somewhere near a beach. I love being in the sun!

What is currently playing in your headphones?

I haven’t had much time to listen to music, but the team has been playing The Carters’ new record around the office & I am into it.

What advice do you have for anyone who dreams of being a boss babe?

As cliche as it might sound, my biggest advice would be: don’t give up. The journey will be tough but overcoming obstacles & learning along the way is an extremely rewarding part of the process.

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